Aids Action Europe
Brand Designer & Graphic Designer
C-4 Analytics Marketing Agency
April 2023 - Current
Brand Background
CORE (Community Response to End Inequalities) aims to reduce inequalities in the HIV, TB and viral hepatitis responses by promoting, strengthening and integrating community responses that have proven key in reaching communities that have been traditionally underserved by mains
Key Deliverables
Development of the visual identity (logo, colour palette, fonts) for the Project CORE
Design of website and digital marketing materials
Development of CI templates for presentations, documents and project reports
Creation of opening and loading animation
The three distinct shapes in varying colors symbolize the diversity of people within our community, reflecting the many forms and shades we come in. At the center, where these shapes overlap, new forms and colors emerge. Representing connection, unity, and the shared strength that comes from bringing our differences together. Digitally, the logo is dynamic and animated to visually represent coming together
Logo
The three distinct shapes in varying colors symbolize the diversity of people within our community, reflecting the many forms and shades we come in. At the center, where these shapes overlap, new forms and colors emerge. Representing connection, unity, and the shared strength that comes from bringing our differences together. Digitally, the logo is dynamic and animated to visually represent coming together
Colors
The three main brand colors blend together in a seamless gradient, forming our spectrum. As each color meets the next, new tones emerge naturally, symbolizing the overlapping voices and perspectives within our community. This continuous flow represents open communication, connection, and the harmony created when diverse individuals come together.
