FordMotor Company
Senior Designer & Art Director
C-4 Analytics Marketing Agency
July 2014 - November 2021
Business Overview
Ford continues to redefine innovation as it leads the charge into the electric revolution. As America’s longest-standing automotive manufacturer, Ford has consistently set the standard for progress and performance. At the forefront of its latest advancements, the all-electric Ford F-150 Lightning stands as the most powerful electric truck available today—one of many electrified trucks and SUVs transforming the roads of tomorrow.
Key Deliverables
Implementation of the FordDirect design system
Creation and management of all marketing assets
Oversight of the creative partnership between the manufacturer and the agency
FordDirect
FordDirect is a joint venture between Ford Motor Company and its network of Ford and Lincoln dealerships. It functions as a centralized digital arm, a data hub, providing dealerships with advanced marketing, analytics, and technology tools to support their retail operations.
Developed a comprehensive asset pack covering all Ford vehicles across every trim level, style, and setting. Delivered in three different formats, the pack was strategically distributed to clients to prevent overlap in marketing regions.
asset creation
designed for Compliance
All assets were created in strict alignment with Ford’s brand guidelines and approved by Ford compliance. This pre-approval process enabled faster, more accurate communication with the client.
annual Reimbursement
Compliant, worry-free design assets eliminated errors and prevented negative marks from corporate. This allowed clients to reclaim a portion of their annual advertising budget from the manufacturer.